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Template for a basic marketing plan, including situation analysis, market segmentation, alternatives, recommended strategy, and implications of that strategy. Sample business plan downloads (it) and consulting company specializing in the marketing of high technology and it-products in international markets its founders . Assignments: marketing plan the major assessment for the course is a marketing plan for a product or service of your choice this allows you to select something which interests you and then apply the concepts discussed in class and in.
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